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recent news posts

Wednesday, February 22, 2017

Louisville's Housing Shortage - Good Time To List!

The Greater Louisville Housing Market is suffering from a shortage of homes for sale.  As a result the average January list price is up over 14 % over January 2016.  The average sale price also rose 4.31% in January 2017 to $196,187.  The average days on market has dropped from 92 in January 2016 to 74 in January 2017.  The number of active listings is down to 3,878 as opposed to 4,826 in January of 2016.  It is a good time for sellers who are contemplating selling in the next year to get their oar in the water.  Read More

Tuesday, November 17, 2015

It's that time of year!

It’s that time of year when we start counting our blessings and begin planning for the year ahead.  Thanks to our faithful customers and clients 2015 is going to be a banner year, both for me personally and for Rainey, Jones & Shaw.  Once again this year we will be giving a portion of our profits to our favorite charities in the name of our buyers and sellers.  In the coming year we will be strengthened by our new partnership with Leverage Global Partners, an international real estate referral network that also offers state of the art social networking and marketing resources as well as broad national and ...  Read More

Marketing Your Home

Leveraging the Internet to sell your home

Gone are the days of real estate companies acting as gatekeepers to listings available in your area. Today home buyers use the internet to find a home. That is why It is critical to showcase and promote your home properly using the web.

Multiple Listing Service

To begin we list your home on the Multiple Listing Service. MLS is an up to date database of all homes for sale in the Louisville area. Essentially this introduces your home to anyone on the internet. Your custom listing will include detailed description of your property as well as high quality photos of your home.

Zillow, Trulia, and social media

Current research from the National Association of Realtors indicates that more than 80% of home buyers now begin the buying process online. That is why we share our listings with Zillow, Trulia and This gives you maximum selling exposure. Additionally, we feature your listing on our website and actively promote it via social media. 

For Sale Sign and Brochure Info

Immediately our distinctive 'For Sale' sign is placed on your property along with a brochure box containing photo/property information flyers. 

Photo Flyer

We create and distribute professional color flyers for all listings at our listings and open houses.

Targeted marketing

We contact nearby homeowners to let them know your home is for sale. Frequently owners know a friend or family member who would like to move into the area. We also contact all our prospective buyers to inform them of your listing.